For 45 years, my life’s work has been one thing: fabric. Specifically, I invented wool camouflage in 1981. That’s fact. And the other fact is that for 45 years we here at King of the Mountain, Inc have focused on that one thing: Woolens fabric.

Durability. Weight. Wear. Performance—earned the hard way, not guessed at has saved 100’s of lives, and made millions of memories

But fabric alone may keep you warm no matter what happens; doesn’t keep you unseen. Camo does. And most of it is wrong.

Fractal 3D Chameleon and Fractalite Blowdown weren’t designed to look good on a rack, a mannequin, or a phone screen. They came from four decades of studying how apex predators actually survive—how they control what prey thinks it sees through sight, movement, sound, and presence.

No one needs camouflage at 500 yards. That’s obvious. What matters is 5 yards. 20 yards. The moment an animal is close enough to decide whether you belong there—or don’t.

Look at most trophy photos. Blink, and the hunter is the most visible thing in the frame. The camo announces him.

Fractal 3D and Fractalite Vision Technology do the opposite. They don’t “hide” you. They break recognition—like trying to spot one blade of grass moving in the wind, or a single leaf flickering in a tree.

This isn’t bright, noisy, battery-powered designer nonsense. No gimmicks. No sublimation shortcuts.

It’s a different way of defeating vision itself—by interrupting how the eye identifies, processes, and locks onto a target.

Seen less. Not seen at all. Without changing the clothes or pattern for wherever you may be because it already changed by absorbing the shadows in fabric that makes the same sounds they do.

That’s what a difference 45 years with only one focus makes.